Envato Elements, a popular platform for digital assets, is now offering AI tools like ImageGen to its subscribers. But is this new AI tool any good, and can it really help your creative process? Let’s take a closer look..
What is Envato Elements ImageGen?
ImageGen is Envato Elements’ text-to-image AI tool. You type in a description of what you want to see, and the AI generates images based on your words. It’s designed to give you quick visual options for your projects. Whether you need a specific style of illustration, a background, or a conceptual image.

The Good Stuff: Where ImageGen Shines
Included in Your Subscription: This is a huge plus! Unlike many dedicated AI image generators that require separate subscriptions or credit purchases, ImageGen is often included with your existing Envato Elements subscription. This adds significant value without extra cost, making it highly accessible if you’re already a subscriber.
Speed and Volume: ImageGen is known for its speed. It can generate multiple image variations (often 8 at once) very quickly, allowing you to explore different concepts and find something that works. This is a big time-saver for brainstorming or creating quick mockups.
Ease of Use: The interface is generally straightforward. You type your prompt, choose an aspect ratio (square, landscape, or portrait), and hit generate. There’s often an “enhance prompt” feature that can help you refine your text for better results, which is helpful for beginners.
Integration with Envato Ecosystem: If you’re using other Envato Elements assets, ImageGen fits right in. You can generate an image, then potentially use Envato’s ImageEdit tool to refine it further (like removing backgrounds or upscaling), or combine it with other stock assets from the library.
Commercial Use: The images generated with ImageGen (like other Envato Elements assets) generally come with a commercial license, which is crucial if you plan to use them for client work or business projects.

Things to Consider: Where ImageGen is Still Developing
- Resolution for Professional Use: While improvements have been made, the initial resolution of generated images might not always be high enough for very large-scale professional print projects. However, the integrated ImageEdit tool often provides an upscaling feature to help with this.
- Quality Consistency: Like many AI image generators, the output can sometimes be a bit hit-or-miss. While it can produce impressive results, you might occasionally get images with weird artifacts, distorted features (especially hands or faces), or outputs that don’t quite match your vision. This is common across most AI tools, but it means you’ll still need to review and potentially regenerate.
- Behind Top-Tier Competitors (for specific uses): If you’re looking for the absolute cutting edge in artistic photorealism or hyper-specific control, dedicated AI art generators like Midjourney or DALL-E 3 (especially through ChatGPT’s refined prompting) might still have an edge in certain areas. Envato’s ImageGen is strong, but it’s part of a broader asset library, not a singular focus.
- Beta Stage: It’s important to remember that Envato’s AI tools are often still in “beta.” This means they are actively being improved, and you might encounter occasional bugs or limitations that will likely be addressed in future updates.

Is Envato AI ImageGen Good for You?
Yes, Envato Elements ImageGen is definitely “good” – especially if you are already an Envato Elements subscriber or considering becoming one.
- For quick iterations and brainstorming: It’s excellent.
- Creating unique placeholder images or social media graphics: It’s a massive time-saver.
- Supplementing your existing Envato Elements workflow: It integrates seamlessly.
- Professional work where minor AI quirks can be edited out: It can be very useful.
While not a replacement for high-end AI art tools, Envato Elements ImageGen is a valuable addition to any creator’s toolkit. It’s a strong example of how AI is making creativity faster and more accessible for everyone.
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